Provide quality, ecologically appropriate native species stock in support of natural biodiversity conservation, ecological restoration, natural resource and landscape management in a strengthened and diversified green business.
Lead in the conservation of natural biotic systems by donating a portion of our profits to support ecological restoration and conservation projects.
Educate the public about the beauty, utility and importance of indigenous plants and plant systems for conserving a healthy and diverse planet.
Work and be recognized as an expert science-based business and consultancy ensuring the highest quality of products and services for protecting and restoring native species and their habitats.
Maintain jobs and build new and sustainable economic opportunities for the residents of Norfolk County.